March 5, 2013

POSTED BY

Emilie Hugues

CATEGORY

The Big Brand Theory, Ewan Yap

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Designer Ewan Yap, from Kuala Lumpur, Malaysia, is one of those “cropper” persons: crop, crop, crop as much as you can. How many of these brands can you name without looking further down for the answers? You scored what? an 80%, a 90%? Come on, a 100%! Although you might …

new york branding sports graphic design companynew york branding sports graphic design company

Designer Ewan Yap, from Kuala Lumpur, Malaysia, is one of those “cropper” persons: crop, crop, crop as much as you can. How many of these brands can you name without looking further down for the answers?

You scored what? an 80%, a 90%? Come on, a 100%! Although you might not be a consumer, you probably know them all. Brands are part of our life, it’s almost as if they where persons. Even if Ewan cropped out each brand’s identity, he kept its fingerprint: the detail that allows us to recognize who “she” (the brand) is.

In a smart way, the designer has created a new metric to evaluate the brand’s popularity. Maybe ‘% cropability factor’ will become the newest addition in brand analysis!

Looking back in time, David Carson already worked on this subject, which he presented at a TED talk in 2003 that you can watch here. Two similar researches at two different periods—what do you think about their evolution/parallel?

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All images from Ewan Yap’s website.

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