March 9, 2013

POSTED BY

Guillaume Boucher

CATEGORY

Roots Beverage by Bob Studio

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Bob Studio headed up the new branding and packaging for “Roots” liquor. A modular logo serves as the basis for the beverage company’s visual identity. Each bottle has a unique geometric shape depending on the flavor, ranging from a cross, circle, hexagon, and diamond. Despite the changes in shape, the …

new york branding sports graphic design companynew york branding sports graphic design company

Bob Studio headed up the new branding and packaging for “Roots” liquor. A modular logo serves as the basis for the beverage company’s visual identity. Each bottle has a unique geometric shape depending on the flavor, ranging from a cross, circle, hexagon, and diamond. Despite the changes in shape, the letter order of the company name remains consistent, maintaining the unity of the brand.

Great job guys!

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