July 16, 2013

POSTED BY

Guillaume Boucher

CATEGORY

A Whole New ‘Impossible’

new york branding sports graphic design company

In the 30s, many artists such as Oscar Reutervärd and M.C Escher, played with the subject of impossible objects, or optical illusions. These shapes were used often by graphic designers and, unfortunately, had a tendency to lack originality… Dutch studio OK200, however, took the risk and chose to take on the subject …

new york branding sports graphic design company

In the 30s, many artists such as Oscar Reutervärd and M.C Escher, played with the subject of impossible objects, or optical illusions. These shapes were used often by graphic designers and, unfortunately, had a tendency to lack originality…

Dutch studio OK200, however, took the risk and chose to take on the subject as well. They created five silkscreened posters featuring these eye-tricks, and had their works photographed. But their results were not like the many others who had taken on the subject before them—instead emerged a new, ravishing typeface, based on the outlines of Lineto‘s Replica font.

The final product was sent as a new year’s gift. From the way in which it was received, it is safe to say that the studio’s new twist would take the world of typography to exciting new places.

Check out more of their work here!

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