October 13, 2013

POSTED BY

Gabriela Mirensky

CATEGORY

Musée d’Orsay’s Cutting Edge Video

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  The Musée d’Orsay’s recent video promotion for their latest show, Masculine / Masculine. The Nude Man in Art from 1800 to the Present Day, is on the cutting edge of the online wave. While most museum promotional videos fixate on showing us the objects in a particular show—and in the …

 new york branding sports graphic design agency

The Musée d’Orsay’s recent video promotion for their latest show, Masculine / Masculine. The Nude Man in Art from 1800 to the Present Day, is on the cutting edge of the online wave.

While most museum promotional videos fixate on showing us the objects in a particular show—and in the process show us too many things in frames or in darkened rooms with a calming narrative voice, often with a British accent if it’s in English—this video offers an interpretation that sparks your interest in the inspirations behind the various tableaus. As an added bonus, the video has no narration, thus appealing to a more global audience, and the museum allows the scenes that morph from one to another to speak for themselves. It was created by Tito Gonzalez Garcia, a Paris-based French-Chilean director. As the artistic director for the video, Lorenzo Papace, explained on his blog (which also includes lots of great behind-the-scenes photos), “C’est un voyage dans l’art et dans le temps.” It’s a journey in art and time.

Image from Hyperallergic; video from the Musée d’Orsay.

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