March 4, 2014

POSTED BY

Guillaume Boucher

CATEGORY

The New School’s University Center Signage

new york branding sports graphic design company

The Paris-based firm Integral Ruedi Baur was commissioned to design the signage for the New School of New York. The striking new building was created by architect Roger Duffy and it just opened its doors on January 23th, 2014. Inspired by the unique structure of the building, the graphic designer …

new york branding sports graphic design company

The Paris-based firm Integral Ruedi Baur was commissioned to design the signage for the New School of New York. The striking new building was created by architect Roger Duffy and it just opened its doors on January 23th, 2014.

Inspired by the unique structure of the building, the graphic designer team reinvented, in three-dimension, the new sans serif font Irma drawn by Peter Bil’ak. 3D letters guide you throughout the space located at the intersection of 14th Street and Fifth Avenue.

If you live in New York City, don’t miss this architectural gem ‘described as “a celebration of the cosmopolitan city” by the New York Times‘ Nicolai Ouroussoff and “a great addition to a great New York institution” by Mayor Michael Bloomberg, the University Center is one of Manhattan’s most ambitious and innovative new buildings.’

Check out irb-paris.eu to see more of their work.

new york branding sports graphic design company

new york branding sports graphic design company

new york branding sports graphic design company

new york branding sports graphic design company

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