May 16, 2014

POSTED BY

Rafael Esquer

CATEGORY

Inspiration Behind Adidas World Cup Shoe Collection

new york sports branding graphic design agency

The 2014 FIFA World Cup Brazil will kickoff in less than three weeks. Adding to the excitement is the launch of Battle Pack, the official footwear collection. The inspiration? Adidas says that the colorway was inspired by “the warpaint of native warriors and the iconic pavement patterns of ancient Mesopotamia …

new york sports branding graphic design agency

The 2014 FIFA World Cup Brazil will kickoff in less than three weeks. Adding to the excitement is the launch of Battle Pack, the official footwear collection.

The inspiration? Adidas says that the colorway was inspired by “the warpaint of native warriors and the iconic pavement patterns of ancient Mesopotamia perfected on the Copacabana beach. The individual patterns are designed to express the attributes of each boot, as well as the attitude and abilities of the player type who wears them as they fight for victory – speed, bravery, control, energy and agility.”

With soccer being the most popular sport in the world, I’m sure this must be a highlight assignment for the design team. What do you think of the inspiration behind the collection? Do you have a favorite?

new york sports branding graphic design agency
The Yawalapiti are indigenous tribes in the Amazonian Basin of Brazil
new york sports branding graphic design agency
The collection was inspired by pattern designs on pavement of Copacabana beaches

 

new york sports branding graphic design agency
NITROCHARGE battle pack boots
new york sports branding graphic design agency
PREDATOR battle pack boots
new york sports branding graphic design agency
11PRO battle pack boots
new york sports branding graphic design agency
ADIZERO F50 battle pack boots

 

new york sports branding graphic design agency
11PRO battle pack boots

new york sports branding graphic design agency

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