May 21, 2014

POSTED BY

Povilas Daknys

CATEGORY

What It Takes To Be A Great Art Director

new york branding sports graphic design agency

Have you ever wondered what are the must have qualities for a great art director? “Art Direction Explained, At Last!” gives a solid overview of the craft with a handy collection of art director sayings, historical quizzes, and lists of essential attributes, which include confidence, taste, wisdom, compassion, vision and an open …

new york branding sports graphic design agency

Have you ever wondered what are the must have qualities for a great art director? “Art Direction Explained, At Last!” gives a solid overview of the craft with a handy collection of art director sayings, historical quizzes, and lists of essential attributes, which include confidence, taste, wisdom, compassion, vision and an open mind. However that’s not enough. It is also important to have some other things. Here is a “must have” list for a successful art director:

  • Great friends on Facebook
  • An interest in art
  • The ability to work and play with others
  • Historical knowledge
  • The wherewithal to stay up all night
  • Endless curiosity
  • Good taste
  • A reliable Chinese take-out restaurant around the corner
  • A collector’s mentality
  • A trusted accountant
  • Miles of white walls
  • Friends in the business in London, Berlin and Barcelona
  • Sleeves you can roll up
  • A belief in no pain, no gain
  • Enough self-confidence to buck the trends
  • Multicolored socks
  • Red shoes
  • A MacBook Air
  • Membership in the Art Directors Club
  • A good reason to laugh at yourself
  • A very nice apartment
  • The ability to think fast
  • A good sound system
  • A former assistant who is more successful than you are
  • Lots of dictionaries
  • A hobby requiring manual dexterity
  • Clients who do not wear ties
  • Your own personal philosophy on life
  • A friend who knows how to write a business plan
  • A Skype account
  • Cool reading glasses

After all the above qualities are met, it’s time to make the ideas flow and work! Below you will find a few examples of smart art direction in advertising.

branding graphic design firm new york

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

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