July 27, 2014

POSTED BY

Alexandra Levitin

CATEGORY

When Typography Makes a Difference

new york branding sports graphic design firm

How can design reach people on a personal level? The Arrels Foundation found a way to impact the lives of a group of homeless people. A workshop was created in which the handwriting used on the signs of these homeless people was used to create typefaces. http://vimeo.com/96064485 All these homeless …

new york branding sports graphic design firm

How can design reach people on a personal level? The Arrels Foundation found a way to impact the lives of a group of homeless people. A workshop was created in which the handwriting used on the signs of these homeless people was used to create typefaces.

All these homeless people have their own story; and each typeface is unique to the individual, which is what truly makes these typefaces special. In a way, they’re getting their voice and story heard through the typeface. You can buy the typefaces and learn about their stories here. The typefaces can be used for anything ranging from branding to package design. The Loraine typeface is used for the package design of the Valonga bottle. Who would have thought that helping a cause could be creative?

new york branding sports graphic design firm

new york branding sports graphic design firm

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