September 3, 2014

POSTED BY

Tintin Young

CATEGORY

Surprise NY by MoMA x Uniqlo

new york branding sports graphic design agency

I just went to MoMA over this weekend and not only had an amazing time viewing all the artwork but also have a wonderful time shopping at their store! I was thrilled to purchase one of the bags from SPRZ NY (Surprise New York) Collection, a collaboration between MoMA and …

new york branding sports graphic design agency

I just went to MoMA over this weekend and not only had an amazing time viewing all the artwork but also have a wonderful time shopping at their store! I was thrilled to purchase one of the bags from SPRZ NY (Surprise New York) Collection, a collaboration between MoMA and Uniqlo. Uniqlo has been a great partner with MoMA. They sponsor free admission for the general public on every Friday night. Now they are doing even more!

Normally I wouldn’t be able to buy a work of art but MoMA and Uniqlo make this happen by putting the famous art pieces onto clothing or accessories! The gap between the high-end-white-cube art world and the real society has become blurry. Uniqlo makes art affordable for the masses and introduces pop art or street art in a “wearable” way!

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

Can’t wait to head down to MoMA, you can browse through their online store first!

Source: MoMA

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