September 30, 2014

POSTED BY

Tintin Young

CATEGORY

Underneath Your Clothes

new york sports branding graphic design agency

When you go onto the train, do you usually just put on your headphones and immediately immerse in your own iTunes libraries? When you are in a conversation, do you pretend to wait patiently just for your tern to talk all about yourself? When you get back to your apartment, …

new york sports branding graphic design agency

When you go onto the train, do you usually just put on your headphones and immediately immerse in your own iTunes libraries? When you are in a conversation, do you pretend to wait patiently just for your tern to talk all about yourself? When you get back to your apartment, do you just turn on TV and randomly switch channels while texting to your friends at the same time?

Everyday there are tons of sounds around us but it’s so easy to just ignore them. Is it because that we have started to forget how to listen?

One of my favorite Swedish fashion brands, COS, has collaborated with directors and artists Lernert & Sander on a short film entitled “The Sound of COS,” showcasing the new COS Fall/Winter 2014 collection. COS uses the most ordinary sounds happening daily in everyone’s life to represent the gesture and movement when putting on the clothes. They make our every action in details sound surprisingly elegant and beautiful. They make us once again pay attention to those sounds that we get so used to and eventually neglect and they open up the intimate conversation we could possibly have with almost everything.

They make us listen. They make those objects heard.

new york sports branding graphic design agency

new york sports branding graphic design agency

new york sports branding graphic design agency

new york sports branding graphic design agency

new york sports branding graphic design agency

new york sports branding graphic design agency

Leave a Reply