September 10, 2015

POSTED BY

Jesus Ortega

CATEGORY

Google’s Updated Logo

Happy Thursday Guys!!! It’s unavoidable to not talk about the trending topic of the past two weeks. Yes, I know what you’re thinking, and no, it’s not our New York City Iconic Poster which is selling like hotcakes! I am talking about the other trending topic which is the newly …

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Happy Thursday Guys!!! It’s unavoidable to not talk about the trending topic of the past two weeks. Yes, I know what you’re thinking, and no, it’s not our New York City Iconic Poster which is selling like hotcakes! I am talking about the other trending topic which is the newly re-branded Google. Yes, the world leading online search engine has acquired a new look leaving behind the emblematic serif font it was known for.

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Welcome to 2015, the modern era where google will now be known for their san serif logo, supported by an abbreviated four color “G” icon, and four different color dots. Designers from all across google teamed up in New York in an intensive run to come up with a solution to google’s rebranding. The new logo is now composed of a custom geometric circular typeface. If you look closely, the color palette saw a change as well, although not huge. The designers of google kept the same color scheme but adjusted the vibrancy of the red, green, and yellow.

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The “G” icon which is being integrated in most of the apps represents a compact version of the logotype and the four colors optically blend.The dots represents google’s intelligence at work and indicates when google is working for you.

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Like every logo that is release, there comes the mixed opinions. I personally love the new look especially the “G” icon. Its four color way gives it a powerful look. What are your thoughts?

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