October 20, 2015

POSTED BY

Jesus Ortega

CATEGORY

Born x Raised Taking Over The Streets

new york sports branding graphic design agency

Spanto & Alex “2 Tone” It’s been a couple years since Spanto alongside with Alex Two Tone released their clothing brand Born x Raised. Released on November 2012, Born x Raised has placed themselves among one of the hardest clothing brands in the streets. The brand art style is unique …

new york sports branding graphic design agency

Spanto & Alex “2 Tone”

It’s been a couple years since Spanto alongside with Alex Two Tone released their clothing brand Born x Raised. Released on November 2012, Born x Raised has placed themselves among one of the hardest clothing brands in the streets. The brand art style is unique and different from other street brands like supreme and Stussy.

Behind this brand is Spanto, who came up with this idea while being incarcerated. Alongside is his partner Alex 2 Tone, who is a film director and has been doing promo videos, not only for Born x Raised but also for artists such as Iggy Azalea, Dani Brown, and Far east Movement. Spantos first design was a gentrification sticker with an image of an apache cartoon. This design caught Alex 2 Tone attention and led to both of them linking up.

This clothing brand has a gritty look that embraces an outlaw lifestyle. Most of the designs touch street topics and reflects the ghetto. Their Typography resembles California and is similar to those used by California gangs. Born x Raised talks for California and is the voice of the streets. Their t-shirt includes Chicano art and illustration you tend to see in their tattoos.

Spantos clothing brand mostly works with in-house people. Meaning that most of the people that pose in their photo-shoots, come out in videos and collaborate with them are people from his neighborhood, Venice, California. Below are a couple of the pieces they have produced since linking up.

new york sports branding graphic design agency

new york sports branding graphic design agency

new york sports branding graphic design agency

new york sports branding graphic design agency

new york sports branding graphic design agency

new york sports branding graphic design agency

Kendrick Lamar wearing Born x Raised T-shirt

new york sports branding graphic design agency

new york sports branding graphic design agency

new york sports branding graphic design agency

new york sports branding graphic design agency

new york sports branding graphic design agency

new york sports branding graphic design agency

All photos ©Born x Raised
Want to see more fashion related projects. Click here.

Leave a Reply