January 13, 2016

POSTED BY

Bruno Cervantes

CATEGORY

Brand Color Swapping by Paula Rúpolo

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Paula Rúpolo is the Chief Designer at Printsome.com, she worked in several design studios and companies in São Paulo as well as Barcelona and today I am going to talk about a very interesting experiment she made. What if the biggest brand of the world swapped their brand colors with …

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Paula Rúpolo is the Chief Designer at Printsome.com, she worked in several design studios and companies in São Paulo as well as Barcelona and today I am going to talk about a very interesting experiment she made. What if the biggest brand of the world swapped their brand colors with the ones of their competitors? Well, here is a collection of animated gifs showing what it would look like. Colors in branding are very important and we can learn to appreciate them in this experiment. Personally, some of them make me feel very confused and sometimes you can really feel the link between the branding color and its brand values.

Enjoy and don’t forget to leave a comment, we would love to know your personal thoughts about this experience.

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new york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design company

new york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design company

new york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design company

new york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design company

new york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design company

new york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design company

new york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design company

new york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design company

new york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design company

new york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design company

new york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design company

new york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design company

new york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design company

new york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design company

new york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design companynew york sports branding graphic design company

All images © Paula Rúpolo
If you want to read more blogposts about branding click here!

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