June 15, 2016

POSTED BY

Michelle Walliser

CATEGORY

Design with a Lot of Pride

new york branding sports graphic design company

Ladies and Gentlemen, Pride month is here and we should all celebrate it by showing our support for human equality. This blog post is dedicated to LGBT community and to all the designers concerned to reinforce this support to the LGBT (lesbian, gay, bisexual and transgender) community by designing Pride-themed …

Ladies and Gentlemen, Pride month is here and we should all celebrate it by showing our support for human equality. This blog post is dedicated to LGBT community and to all the designers concerned to reinforce this support to the LGBT (lesbian, gay, bisexual and transgender) community by designing Pride-themed products and graphics.

The first product to showcase is by Nike. The brand is launching the Nike Air Max Zero Be True shoes. A crisp white footwear featuring the rainbow colors in the Max-Air unit and in both insoles. This shoe was made to celebrate de LGBT community and to raise funds to help end discrimination in sports. The shoe was just released and you can find it here.

new york branding sports graphic design company
Nike-Air-Max-Zero-BE-TRUE
new york branding sports graphic design company
Nike-Air-Max-Zero-BE-TRUE
new york branding sports graphic design company
Nike-Air-Max-Zero-BE-TRUE

The second piece, which I find very vivid and unique is the poster series created by Helena Soares and Sara Costa. These posters were created to celebrate the 16th Lisbon Pride Parade. However, this wasn’t the winning submission it deserves to be seen and admired. The colorful and playful composition grabs the attention of the viewer and translates the optimism the artists were pursuing.

“The image was developed with the purpose of representing the “breaking the silence” and taking a stand. Thus, we decided to use the colors of the LGBT flag and we created a set of posters which not only reflects the continuous fight for right equality, but also shows pride, optimism, determination and confidence in a free future, without any kind of violence or prejudice. Besides, the diversity and multiplicity of voices that want to be heard are represented through the 6 versions of the same poster. The intention was to use the 6 versions together, as if they were one.”

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Lisbon Pride Parade poster series by Helena Soares and Sara Costa

new york branding sports graphic design company

new york branding sports graphic design company
Bus shelter

new york branding sports graphic design company

The third piece is also a poster series designed by Shubham Bose Roy he re-imagined the rainbow by creating these beautiful patterns. Shubham describes; “Good Design is like Good Sex. As the theory of Aesthetic philosophy of ‘Rasa’ goes, the sublime ecstasy achieved through the creative realization of great design is akin to that of a mind numbing orgasm, which stays on your mind for weeks, leaving you wanting for more.”

This poster series was designed to support and promote the LGBT right movement. “The inspiration comes from the Indian embroidery art of Phulkari, which is mostly found in northern India.”

I personally think this is a very dynamic and powerful way of showcasing the 6 colors of the rainbow flag.

new york branding sports graphic design company

new york branding sports graphic design company
LGBT Rights Movement – India. By Shubham Bose Roy

new york branding sports graphic design company

new york branding sports graphic design company

And last, but not least; a product that was launched simultaneously to the Winter Olympics in Russia to bring awareness to the injustice and discrimination the gay community faces in Russia. “The campaign is based on Principle 6 of the Olympic Charter: “Any Form of Discrimination is incompatible with belonging to the Olympic Movement”.”

The project is titled Rainbow Coffee and is composed by 6 coffee variations and a beautiful minimalistic poster with a distorted rainbow flag.

Alfalfa studio, design new york illustration creativity prints poster design sports nike shoe LGBT pride month art manhattan
Rainbow Coffee
new york branding sports graphic design company
Rainbow Coffee

new york branding sports graphic design company

new york branding sports graphic design company
Rainbow Coffee

I hope you enjoy the diversity of the designs, which are supporting the equality in this world. I also wish we all find a piece of inspiration to support and celebrate this month full of color of Pride.

To see more posts, click here.

All rights are reserved to the respective: Nike®, Helena Soares and Sara Costa®, Shubham Bose Roy® and Anti 2016

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