June 27, 2016

POSTED BY

Jose Fresan

CATEGORY

Drugs, Type & Film

new york branding sports graphic design company

https://youtu.be/dL0lNGXoP8E Have you noticed how a good film title sequence usually states the mood for the entire film? It kind of feels like you’re plunging into the world the director is trying to present. The title sequence for Gaspar Noé’s “Enter the Void” takes us on a ride of what …

Have you noticed how a good film title sequence usually states the mood for the entire film? It kind of feels like you’re plunging into the world the director is trying to present. The title sequence for Gaspar Noé’s “Enter the Void” takes us on a ride of what seems like a “DMT boosted explosion of type.” With the help of designer Tom Kan, Noé almost makes us feel the actual “high” that the main character experiences; setting the tone for the next two-and-a-half hour trip.

Paris-based designer Tom Kan was in charge of creating a set of hundreds of type compositions. Each one had to convey the personality of a specific person in the cast and crew. They also needed to express the tone, the setting, the characters and the overall experience of the film. Only 60% of the compositions made the final cut. This was due to the intense fast pacing that Noé wanted for this sequence.

The fast pacing allowed Kan to explore the concepts of retinal persistence and the limits of readability. At the end, readability was partly sacrificed to the overall feeling of the sequence. As Kan stated: “You don’t need to read, you just experience the typefaces, the names, and the music.”

Nowadays designers and audiences are used to place readability above every other aspect of type, but it’s this kind of projects that remind us that type can be more than just read … it can be felt.

If you’re ready to experience Noé and Kan’s creation: switch the video to full-screen mode, turn up the volume and click play.

new york branding sports graphic design company

new york branding sports graphic design company

new york branding sports graphic design company

new york branding sports graphic design company

new york branding sports graphic design company

new york branding sports graphic design company

new york branding sports graphic design company

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