November 14, 2016

POSTED BY

Jesus Ortega

CATEGORY

2016 Starbucks Holiday Cup

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Starbucks is back at it again. It’s the most anticipated cup for the coffee aficionados and Starbucks releases their 2016 Christmas cup this month. As we all know each year Starbucks releases a series of cups with holiday designs on it, in fact, they have been doing so since 1977. …

new york branding sports graphic design company

Starbucks is back at it again. It’s the most anticipated cup for the coffee aficionados and Starbucks releases their 2016 Christmas cup this month. As we all know each year Starbucks releases a series of cups with holiday designs on it, in fact, they have been doing so since 1977.

What was a big controversy last year seems to have chilled by this now and the holiday spirit is back in peace … well, not quite after the US presidential elections. Last year Starbucks was seriously criticized for eliminating the ornaments on their cup and rather just having a plain minimal red cup for their holiday campaign. Many people argued that Starbucks was killing the Christmas spirit. Costumers urged Starbucks to return to their traditional design that is more celebratory of the most wonderful time of the year. This year Starbucks returned to their creative way of transmitting a holiday spirit through their cup.

What was considered the most hated Christmas cup last year ended up serving as an art template for 2016. This year their focus was on a more personal handmade touch that connects better with its audience. Starting December of 2015, Starbucks invited their customers to ornament their cups and share their designs through Instagram. More than 1,000 designs were shared from 13 different countries and 13 was the number of eye catching designs that marveled this company. These eye-catching designs were chosen to be displayed in the 2016 Starbucks holiday cups.

The styles vary from minimal to more complex patterns of icons and illustrations. The designs consist of white outlines of Christmas theme object and over 75 countries will be using them.

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