April 21, 2017

POSTED BY

Jose Fresan

CATEGORY

Who Designed the Star Wars Logo?

It was the 1970s, disco and sci-fi were taking over the world, but it was not until 1977 that the world jumped into hyperspace never to return. From then on the world has been amazed and inspired by the heroes and villains of Star Wars. It has been more than …

new york branding sports graphic design company

It was the 1970s, disco and sci-fi were taking over the world, but it was not until 1977 that the world jumped into hyperspace never to return. From then on the world has been amazed and inspired by the heroes and villains of Star Wars. It has been more than just a movie for various generations; it has become one of the most recognizable brands around the world.

new york branding sports graphic design company

new york branding sports graphic design company

Star Wars wouldn’t be the same without its iconic logo; Suzy Rice designed it while working as Art Director for Seiniger Advertising. 20th Century Fox approached the Studio with this new mysterious sci-fi movie named Star Wars. The logo was going to be used for promotional materials only. Suzy met with George Lucas who wanted “something that is very fascist,” would “be intimidating,” and that would “rival AT&T.”

new york branding sports graphic design company

new york branding sports graphic design company

Suzy was at the time reading a book on how Joseph Goebbels uniformed all the signs in Nazi Germany as part of fascist’s control by design. From there she was inspired and decided to come up with a very strong use of Helvetica Black. George Lucas was pretty satisfied with logo. He made minor some changes to “W” letterform, which came to be the final version of the logo, which has taken over the world since 1977 and will continue to excite us every time we see it on the screen.

Star Wars VIII: The Last Jedi hits theaters this December.

new york branding sports graphic design company

All images ©2017 Walt Disney Studios and Lucasfilm

Are you a fan of sci fi movies? We like them too.

Leave a Reply