May 30, 2017

POSTED BY

Bianca Ng

CATEGORY

Stained Glass by Real Estate, an Immersive One-Of-A-Kind Music Video

new york branding sports graphic design agency

Last week, Wieden + Kennedy’s Creative Director Craig Allen teamed up with MediaMonks, a production company to release an amazing, first-of-its-kind music video for Real Estate’s new song “Stained Glass.” It is unlike any music video I’ve ever seen. Real Estate is originally from the Garden State (shout to my …

new york branding sports graphic design agency

Last week, Wieden + Kennedy’s Creative Director Craig Allen teamed up with MediaMonks, a production company to release an amazing, first-of-its-kind music video for Real Estate’s new song “Stained Glass.” It is unlike any music video I’ve ever seen.

Real Estate is originally from the Garden State (shout to my hometown NJ, woo!) and describes their music on Spotify as ‘warm, hazy style of indie rock with breezy melodies.’ Honestly, a perfect description of their music. They’ve played together as a band in high school, but then they went separate ways and played in different bands over the years. When lead singer/guitarist Martin Courtney returned to NJ after going to college in Olympia, Washington, the band’s career took off. This spring they launched their newest album In Mind.

Real Estate wanted “Stained Glass” to be a collaborative, immersive experience where they could make a video with their fans rather than for them. A completely different way of thinking about the music video experience.

Once you log onto the website, the music video starts playing and it looks like a moving coloring book. The music video is completely black and white. At the top of the screen, you’re able to click different color buckets. You can use every color of the rainbow or just pick one color. You can do it casually for 4 minutes as the music is rolling or for hours on end by pausing it and coloring in every detail. Be careful, it’s addicting, but at least you have a great song to jam out to. You can even save your masterpiece and share it with all your friends on social media. Finally, you can create the music video of your dreams!

Click here to try it yourself.

Or watch below for the official music video.

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