July 8, 2017

POSTED BY

Jesus Ortega

CATEGORY

Spotify, Pride Campaign

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Spotify is all about spreading positive messages. Whether it’s through the music it streams, ads or even animated shorts, Spotify has been supporting good social movements. For years, we have been accustomed to their signature duotone images with catchy taglines for this music streaming company. Who said Spotify can’t do …

new york branding sports graphic design agency

Spotify is all about spreading positive messages. Whether it’s through the music it streams, ads or even animated shorts, Spotify has been supporting good social movements. For years, we have been accustomed to their signature duotone images with catchy taglines for this music streaming company. Who said Spotify can’t do fun stuff while spreading those positive messages too? Their recent campaign hasn’t abandoned their classic duotone style, but rather it expanded the interpretation of their style with these fun illustrations.

To celebrate Pride month, Spotify launched a campaign that highlight milestones of the LGBTQ community. As you may all know, same-sex marriage and transgender issues adds up to the many other civil rights problems going on in America. To help them make this Pride campaign successful, the Vancouver-based agency Giant Ant designed some beautiful animations. These fun informative videos trace back to the Reagan Era and the Gavin Grimm case.

Through some fun animations, Giant Ant gives you insights on topics like same-sex marriage. The animation explains it in a fun visual way through stories like the Michael McConnell and Jack Baker 1970s case that promoted full equality for gay men and women. Other topics touched are Liberace’s death and Selena Gomez demanding all gender bathrooms in her concerts.

The agency, Giant Ant, really did a good job, from the illustration style to even picking the correct colors. The color palette is inspired by the pansexual flag, which uses pink, blue and yellow. The pink band symbolizes women, the blue represents men, and the yellow symbolizes those of a non-binary gender, such as gender, bigender or gender-fluid.

I would really like to keep seeing campaigns like this that spread positive messages and awareness. It would be nice to see more campaigns for other movements as well.

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

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