July 10, 2017

POSTED BY

Jesus Ortega

CATEGORY

Jay- Z’s Powerful Retro-styled Animation

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A couple weeks ago, we talked about the mysterious 4:44 ads many saw around New York City. People asked themselves: “what could these numbers represent,” although we knew it was linked to Tidal. On June 30, 2017, the speculations finished when Jay-Z, also known as HOV, dropped his fourteenth studio …

new york branding sports graphic design agency

A couple weeks ago, we talked about the mysterious 4:44 ads many saw around New York City. People asked themselves: “what could these numbers represent,” although we knew it was linked to Tidal. On June 30, 2017, the speculations finished when Jay-Z, also known as HOV, dropped his fourteenth studio album and thirteenth solo album. Great job on the Roc Nation team’s part in regards to promoting this album, generating curiosity.

4:44 has been one of the most talked about album for the few past weeks, from his diss to Kanye to the stereotypes argued in his song “The Story of O.J.” Jay-z definitely took a creative stance on this song from production to visuals. On July 5th, he dropped the video that displayed a very peculiar style that you don’t normally see. Being that HOV is an old school rapper that he is, although he’s still relevant today, it does not surprise me that he created his video in a looney-tune like cartoon style.

It may sound fun, but the overall message of the video is deep. It’s not the average cartoon persona that will make you laugh, rather its a cartoon that will make you think and reflect on certain social issues. The video was created with a purpose and is directed toward Fleischer Studios, Warner Bros., and Disney, who have a history of past racist cartoons. Other topics that are discussed in “The Story of OJ” is the oppression against the African-American community.

This black and white animation directed by Mark Romanek and Jay-Z himself mimics the black face characters that were once represented by these big cartoon platforms. Although it’s a very serious animation, it’s definitely catchy and entertaining to look at. The topics he touched on were well represented in each scene. Watch the video for yourself. What do you think? Comment below.

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new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

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