July 11, 2017

POSTED BY

Bianca Ng

CATEGORY

The Nike “Badge of Honor” by Wieden+Kennedy Shanghai

new york branding sports graphic design agency

https://www.youtube.com/watch?v=L2Lly59JYhM Do you remember when you were a kid and tried to conquer the world by riding your bicycle, swinging on monkey bars, and rolling around in the dirt? You felt invincible and fearless, oblivious to your own human fragility. Have you ever had that moment when you compared scars …


Do you remember when you were a kid and tried to conquer the world by riding your bicycle, swinging on monkey bars, and rolling around in the dirt? You felt invincible and fearless, oblivious to your own human fragility. Have you ever had that moment when you compared scars with your friends? I still remember the scars and bruises I got from recklessly playing outside and the tears that came along with them.


Wieden+Kennedy Shanghai helped Nike China celebrate Children’s Day by creating exciting adhesive bandages for kids to use. They created 4 sets of 14 bandages which were designed for basketball, running, football, and skateboarding. Each series comes with a short animation. They call these bandages, the Nike “Badge of Honor.” Parents want their kids to play sports and run around outside with their friends, but they’re terrified of their kids getting hurt. As we all know, kids are prone to accidents. The Nike “Badge of Honor” is supposed to promote kids being active and praises their cuts and bruises.


I love the concept and the art direction behind this campaign. The style was reminiscent of the classic 90s cartoons I watched during my childhood. The colors are wild and energetic. The storylines are entertaining and make little sense. These animations are the perfect way to grab hold of children’s attention. The idea is to encourage kids to get active and what better way than making them proud of their battle scars instead of ashamed. It’s difficult to show off a bland, tan bandage versus a unique, colorful bandage.

For more information click here.
Art Director/Designer: Pete Sharp
Director: Tom Bunker

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