July 17, 2017

POSTED BY

Bianca Ng

CATEGORY

Top 5 Inspiring Lego Ads Advocating Kids’ Growth & Development

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Year after year, Lego consistently reinvents their brand with relevant gripping ads. Their recent campaigns have been killing it both in concept and execution. The Lego Group originated from Denmark in the 1900s. Did you know, the word “Lego” comes from the Danish phrase leg godt, which means to “play …

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Year after year, Lego consistently reinvents their brand with relevant gripping ads. Their recent campaigns have been killing it both in concept and execution. The Lego Group originated from Denmark in the 1900s. Did you know, the word “Lego” comes from the Danish phrase leg godt, which means to “play well”? (source) In 1949, Lego started creating the iconic children’s toy. Since then, their brand has progressively evolved with the times.

Their newest campaign, “Build the future” by Ogilvy Bangkok, won three Silver Lions and a Bronze Lion at the Cannes festival.

“Lego’s ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future. The brand believes that play is a key element in children’s growth and development. High-quality play enriches a child’s life and lays a strong foundation for adult life.” –Nopadol Srikieatikajohn, Vice Chairman of Ogilvy Thailand. (source)

I totally understand parents’ desires to put their child in front of a screen, whether it be the TV, iPad, or iPhone. But nothing can replace the simple joys of physically playing with something. I’m not talking about tapping a screen. I’m talking about playing Barbie with your friends, finger painting, and building dreams with Lego blocks. Playing is fundamentally important to a child’s growth. It isn’t just about having fun. It’s about the social interaction and the exercising of the creative imagination.

Here are my top 5 inspiring Lego ads:

1. By Ogilvy Bangkok

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2. By Blattner Brunner

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3. By Jung von Matt

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4. By Geometry Global

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5. By TBWA

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Despite the tough competition of technology, Lego is still going strong. I’m happy to say, my niece, who is eight, is obsessed with her Lego sets. Granted, she is also glued to her iPhone (I still can’t believe she already has an iPhone). But watching her sit there and physically build something from her imagination is exciting.

For more blog posts about children’s development, check out this one.

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