September 11, 2017

POSTED BY

Bianca Ng

CATEGORY

What if Michael Bay Made Waffles? By David Ma

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There isn’t a single person who hasn’t at least heard of Buzzfeed’s Tasty. The only thing Millennials love more than taking photos of their food is watching videos about food. I don’t want to share how many hours I’ve spent watching tutorials on how to make extravagant grilled cheeses, but …

There isn’t a single person who hasn’t at least heard of Buzzfeed’s Tasty. The only thing Millennials love more than taking photos of their food is watching videos about food. I don’t want to share how many hours I’ve spent watching tutorials on how to make extravagant grilled cheeses, but there were a few videos that helped me get through college. They’re easy to follow and a delicious way to procrastinate.

Recently, David Ma, a food artist, commercial director & host, created a personal project called “Food Films” that stepped up the foodie game. “Food Films” is a series that plays off of food tutorials, but are stylized in iconic film treatments. While watching these videos, he asked himself, “What would Michael Bay do with a recipe video and how would be amp that up to Bayhem?”

As a foodie, he appreciated the food tutorials but felt that they were lacking artistry and intention. After creating “What if Michael Bay made Waffles? ” he wondered what would Quentin Tarantino or Wes Anderson make?

“The ultimate goal of Food Films was to get people to look at stuff from a different way,” Ma says. “I think that when you show the intricacies of a marshmallow, you kind of appreciate that marshmallow–when you treat it like one of Wes Anderson’s characters it makes people look at it differently.” -David Ma, Interview with Fast Company.

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“Food Films” reminded me of “Chef’s Table.” I appreciated the delicate care both directors have towards food. The physicality of food is completely ephemeral and yet there are so many people who will pour hours into creating it. The sharp contrast between Ma’s larger than life films of ordinary recipes makes me take a closer look at food. Also, this series is just so well done and hilarious. It’s safe to say, I’m obsessed and I hope he continues this series. Although I’m not sure what could top the Wes Anderson one!

My personal favorite:

For more info check out David Ma’s website here.

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