November 13, 2017

POSTED BY

Celeste Hylton-James

CATEGORY

The Inspiring Discussion on Amplify’s Posters

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There’s something beautiful to be seen when one uses their power to bring others up. That is what I saw this past Friday when I accompanied Rafael for his presentation at MAD. A room filled with bright-eyed students, seasoned graphic designers and artists presented their projects. These projects weren’t just …

new york sports branding graphic design agency

There’s something beautiful to be seen when one uses their power to bring others up. That is what I saw this past Friday when I accompanied Rafael for his presentation at MAD. A room filled with bright-eyed students, seasoned graphic designers and artists presented their projects. These projects weren’t just the typical client projects intended for marketing or branding. This project, in particular, was to raise awareness of the many social issues that impede our society. If you are a frequent reader of our blog, you might know what project I am referring to, which is the #hearmehere poster we were created for Amplify, who leverages the power of art and design to advance the front lines of social justice, and the non-profit organization WorldStudio. AMPL!FY: Leveraging the Power of Art and Design to Advance the Front Lines of Social Justice.

new york sports branding graphic design agency

It was great to see Graphic Designer Bobby C. Martin of OCD, representing The Lower East Side Girls Club, and Photographer Lissa Rivera, representing Hetrick-Martin Institute, offer insight into their journey of creating their posters for their selected social issues for this project. Both of them, including, Rafael, had a personal connection with their topics. In Martin’s case, he was pulled to empower young women of The Lower East Side Girls Club. He discussed his process and how he included these young girls in the process, “I would be lying if I said my studio did it themselves, but all of these girls in the picture designed the poster as a group.” It was inspiring to see him use his talent to empower the girls of The Lower East Side Girls Club with the final poster, “Live, Love, Dream.” These were their words, directly from them.

In Lissa Rivera’s case, she empowered her audience in a different way, that was more personal. She elaborated on her posters’ saga and the multifaceted growth she endured while creating her poster to empower gender expression. From her presentation, I learned that she saw her work more than work, she saw it as a way to connect with the people around her in their rawest form. Her bravery to break boundaries was admirable.

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Altogether, their panel discussion was so meaningful and inspiring!

You can read more about the project and Rafael’s presentation here!

AMPL!FY was created and produced by Janeil Engelstad / Make Art with Purpose and Mark Randall / WorldStudio

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