December 21, 2017

POSTED BY

Chengyu Liu

CATEGORY

Chobani Just Did Their Rebrand

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Chobani is a brand of Greek yogurt that we have being seen very often in grocery stores. They recently just rebranded themselves. Firstly, they changed their logo font. Their old typeface called Broadband contributed by Stephen Coles. It’s not a bad typeface, but it is too hard and too cold …

new york branding sports graphic design company

Chobani is a brand of Greek yogurt that we have being seen very often in grocery stores. They recently just rebranded themselves. Firstly, they changed their logo font. Their old typeface called Broadband contributed by Stephen Coles. It’s not a bad typeface, but it is too hard and too cold for a yogurt brand. Now they are having a new typeface that was created by Berton and Christian. Berton Hasebe works independently and teaches typography at Parsons The New School for Design. He also released other nice fonts like Druk and Alda. The new typeface that Chobani is using perfectly represents the brand. It carries that creamy and smooth feeling from the Greek yogurt. They also changed the logo from black to green, which can give people a fresh and healthy feeling.

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Besides, they changed their packaging. Their old packaging is too generic with a picture that you can find anywhere under their logo. But now instead of that, they are having their own amazing style of illustrations with nice and clean typesetting. It feels much more unique, artsy and modern. It is defiantly a successful rebrand project.

new york branding sports graphic design company

new york branding sports graphic design company

new york branding sports graphic design company

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