February 7, 2018

POSTED BY

Rafael Esquer

CATEGORY

‘Perception,’ The Peace Project Painted Across 50 Buildings by eL Seed

new york branding sports graphic design agency

Art inspires, intrigues, confronts, comforts, sparks, and speaks. Today’s post presents a monumental art piece that started a meaningful conversation between a political artist, a ghettoized community—where the intervention happened—, and the society at large. The place? Cairo, Egypt. The artist? eL Seed. The French/Tunisian artist became interested in the …

new york branding sports graphic design agency

Art inspires, intrigues, confronts, comforts, sparks, and speaks.

Today’s post presents a monumental art piece that started a meaningful conversation between a political artist, a ghettoized community—where the intervention happened—, and the society at large. The place? Cairo, Egypt. The artist? eL Seed.

The French/Tunisian artist became interested in the Arabic language in his teens as he found a deeper passion for his Tunisian roots. Ever since his work focused on language and the environment. He selects a phrase, quote, or a piece of poetry that has a significant relationship to a specific place. His compositions are entirely made of Arabic calligraphy with graffiti. It is at this fascinating juxtaposition of language and place where his art comes to life.

The project I’m showing today is called ‘Perception,’ an anamorphic piece that covers almost 50 buildings and it’s only visible from a certain point of the Muqattam Mountain. ‘Perception’ brings light to the Coptic community of Zaraeeb whose main source of income is the collection of trash. In fact, for decades they have developed ‘the most efficient and highly profitable recycling system on a global level.’ Yet, society sees the community as dirty, marginalized and segregated.

To highlight the positive aspects of the Coptic community of Zaraeeb, eL Seed selected a poetic sentence by Saint Athanasius of Alexandria, a Coptic Bishop from the 3rd century. Set in striking Arabic calligraphy the final piece says:

‘Anyone who wants to see the sunlight clearly needs to wipe his eye first.’

I first became aware of eL Seed after watching his inspiring TED talk. I invite you to see it for yourself; I’m sure you too will agree that Anyone who wants to see the sunlight clearly needs to wipe his eye first.

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

All images © 2018 eL Seed

Leave a Reply