March 6, 2018

POSTED BY

Celeste Hylton-James

CATEGORY

Lacoste: Patches for the Endangered

new york branding sports graphic design group

An iconic clothing brand, Lacoste, has spread its wings to help the environment. To protect 10 endangered species, they have replaced the signature crocodile on their white polos with 10 different patches that represent the wildlife they are trying to save. Already sold out, the polos represent 10 species at risk …

new york branding sports graphic design group

An iconic clothing brand, Lacoste, has spread its wings to help the environment. To protect 10 endangered species, they have replaced the signature crocodile on their white polos with 10 different patches that represent the wildlife they are trying to save. Already sold out, the polos represent 10 species at risk of extinction such as the Vaquita Dolphin, Burmese Roofed Turtle, Northern Sportive Lemur, Javan Rhino, Cao Vit Gibbon, Kakapo Parrot, California Condor, the Saola, Sumatran Tiger and the Anegada ground iguana. This project is a result of an ongoing collaboration between International Union of Conservation and Save Our Species program.

Currently, there are only 1,775 polos that are being released, selling for $183 USD on their website. Each purchase goes to the IUCN to converse our earth’s abundant wildlife.

new york branding sports graphic design group

new york branding sports graphic design group