March 28, 2018

POSTED BY

Rafael Esquer

CATEGORY

BRUTALLY HONEST: No Bullshit Business Strategies to Evolve Your Creative Business

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Let’s face it, most designers don’t know how to sell their work. In fact, most of us suck at it. Remember your school days? We devoured any art or design related class, all the while avoiding any business-related subjects. When I opened Alfalfa Studio in 2004, I had no idea …

new york branding sports graphic design company

Let’s face it, most designers don’t know how to sell their work. In fact, most of us suck at it. Remember your school days? We devoured any art or design related class, all the while avoiding any business-related subjects. When I opened Alfalfa Studio in 2004, I had no idea how to price my work. In fact, just like in my college days, I avoided the subject. Of course, I made too many pricing mistakes. That’s why I got really excited about “BRUTALLY HONEST: No Bullshit Business Strategies to Evolve Your Creative Business,” the long-awaited book by business consultant extraordinaire Emily Ruth Cohen.

I’ve known Emily for many years and I’ve hired her in the past. She asked the right, albeit tough questions, which made me look at my business in a different way. Her expert advice and to-the-point insights have been part of Alfalfa Studio’s success. I can safely say that thanks to the tools I learned from Emily I made it through the terrible 2008-09 US recession.

Emily just launched a Kickstarter campaign. Check it out here. Support and be the first to get a copy!

What is in the book?

  • Evolving and positioning to stay competitive and remain sustainable
  • Marketing and promotional strategies
  • Writing effective case studies
  • Building new relationships and pursuing new opportunities
  • Qualifying and winning the best prospects
  • Evaluating and refining your organizational structure
  • Recruiting and managing staff
  • Crafting effective, value-added pricing strategies
  • Writing winning proposals
  • Crafting retainer relationships
  • Understanding must-have industry terms and conditions
  • Improving project and client management strategies
  • Learning about industry trends and peer-created best practices

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Lucky us, “BRUTALLY HONEST: No Bullshit Business Strategies to Evolve Your Creative Business” is a non-traditional business book for creatives that’s beautifully designed, colorful, fun to read, AND gets straight-to-the-point with lots of actionable and easy-to-digest insights, tips, and checklists. I’m looking forward to getting this book as a gift to myself and to my business.

new york branding sports graphic design company