September 26, 2018

POSTED BY

Edwin Gonzalez

CATEGORY

MIT Technology Review Rebrand

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MIT Technology Review is a magazine published by the Massachusetts Institute of Technology. Founded in 1899, the magazine often published articles that were controversial, or critical of certain technologies. For example, the May 1984 issue contained an expose about microchip manufacturing hazards. These articles provoked interesting discussions across various technological industries. Contributors …

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MIT Technology Review is a magazine published by the Massachusetts Institute of Technology. Founded in 1899, the magazine often published articles that were controversial, or critical of certain technologies. For example, the May 1984 issue contained an expose about microchip manufacturing hazards. These articles provoked interesting discussions across various technological industries. Contributors to the magazine included Thomas Edison, Winston Churchill, and Tim Berners-Lee.

A redesign and rebrand of the magazine were completed in June by Michael Bierut and Aron Fay of Pentagram. The idea was to repurpose the best ideas from the past and update them for modern media. Since Helvetica was the only typeface used for the magazine’s headlines, it was appropriate to use Neue Haas Grotesk (a meticulous digital restoration of Helvetica’s original designs) as the replacement, with body copy set in Independent. Additionally, a new monogram was designed, which is a stylized capital “T” that has a 45-degree slash that suggests a lower case “r.”

In addition to all of the typographical changes, the photography throughout the magazine has been reimagined. With a vivid and dramatic approach, the photography now illustrates narrative and conveys emotion in the story.

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It’s clear that they were inspired by Swiss graphic design. It’s good to see that design-thinking applied to something as prestigious as the Technology Review. Equally as amazing is the website completed by Upstatement which can be viewed here.

Are you a reader of MIT Technology Review? Let us know what you think about the redesign.