October 18, 2018

POSTED BY

Daniel Hu

CATEGORY

126 Years of Sears Catalogues

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126 years since its incorporation, Sears filed for Chapter 11 bankruptcy this past Monday, October 15th, 2018. The company has been in decline for much of recent memory, but at its peak was the largest retailer in the United States and was once headquartered in Sears Tower, now Willis Tower. …

new york sports branding graphic design agency

126 years since its incorporation, Sears filed for Chapter 11 bankruptcy this past Monday, October 15th, 2018. The company has been in decline for much of recent memory, but at its peak was the largest retailer in the United States and was once headquartered in Sears Tower, now Willis Tower. It’s important to look back at the rise and growth of such an iconic brand. Though discontinued in 1993, a great part of Sear’s legacy still lies in its general print catalog. Founder Richard Sears called the 1894 issue the “Book of Bargains”, and in 1943, the catalog was commended as “a mirror of our times, recording for future historians today’s desires, habits, customs, and mode of living.”

Arguably, the Sears catalog upended the retail industry just like how Amazon and online retail sped up Sears decline. Still, it’s hard to ignore the enormous impact of the Sears catalog: flipping through past issues is like a time machine– a graphical history of the company itself. So let’s dive in and take a look at the history of this great American company. Here’s to 126 years of Sears.

new york sports branding graphic design agency
1901
new york sports branding graphic design agency
1903
new york sports branding graphic design agency
1907
new york sports branding graphic design agency
1908
new york sports branding graphic design agency
1909
new york sports branding graphic design agency
1913
new york sports branding graphic design agency
1915
new york sports branding graphic design agency
1917
new york sports branding graphic design agency
1919
new york sports branding graphic design agency
1923
new york sports branding graphic design agency
1927
new york sports branding graphic design agency
1930
new york sports branding graphic design agency
1931
new york sports branding graphic design agency
1933
new york sports branding graphic design agency
1935
new york sports branding graphic design agency
1937
new york sports branding graphic design agency
1939
new york sports branding graphic design agency
1941
new york sports branding graphic design agency
1943
new york sports branding graphic design agency
1945
new york sports branding graphic design agency
1950
new york sports branding graphic design agency
1952
new york sports branding graphic design agency
1955
new york sports branding graphic design agency
1957
new york sports branding graphic design agency
1960
new york sports branding graphic design agency
1961
new york sports branding graphic design agency
1963
new york sports branding graphic design agency
1965
new york sports branding graphic design agency
1968
new york sports branding graphic design agency
1971
new york sports branding graphic design agency
1975
new york sports branding graphic design agency
1976
new york sports branding graphic design agency
1977
new york sports branding graphic design agency
1981
new york sports branding graphic design agency
1984
new york sports branding graphic design agency
1987
new york sports branding graphic design agency
1991

All images © Sears, Roebuck and Company.