October 30, 2018

POSTED BY

Jesus Ortega

CATEGORY

NYC FC x Eight by Eight Hit The New Stand

new york sports branding graphic design firm

When alfalfa studio created the NYCFC logo, we thought of the bigger picture. How could we create branding that could break barriers and be able to hit different markets without losing the football essence? So far, the only MLS brand that has been able to collaborate with lifestyle brands is …

new york sports branding graphic design firm

When alfalfa studio created the NYCFC logo, we thought of the bigger picture. How could we create branding that could break barriers and be able to hit different markets without losing the football essence? So far, the only MLS brand that has been able to collaborate with lifestyle brands is NYCFC and this week it hit the magazine market with a limited edition publication.

This week New York City FC teamed up with Eight by Eight to create a limited edition soccer publication in celebration to the club’s third playoff participation. This magazine released yesterday was specially dedicated to NYC FC. With the help of the first and only lifestyle convenience brand, The New Stand, many fans were able to get their hands on it. Eight by Eight is a New York City magazine company specifically curated to the football audience. They cover everything revolving around the beautiful game; from players to Coaches, to the top clubs. This publication drops a magazine quarterly and yesterday was no exception.

new york sports branding graphic design firm

Yesterday they dropped one of the most exciting issues for New Yorkers. Following yesterday’s Sunday’s victory over the Philadelphia Union, fans gave themselves some time to visit The New Stand and pick up an issue. The issue features a comic style cover where iconic players like El Guaje Villa can be seen illustrated. There are also other spreads designed in a comic style. An exclusive NYC FC x Adidas t-shirt was also given out to the lucky fans.

The partnership with the new stand allowed them to use this space and give out the 52 page 6″x9″ special edition magazine. Limited quantities of this magazine were signed by David Villa. Special guest international star, Jesus Medina, was working in The New Stand to meet fans and sign autographs.

new york sports branding graphic design firm
Stay tuned for more drops because NYC FC will continue partnering with The New Stand to drop more heat.