December 7, 2018

POSTED BY

Jesus Ortega

CATEGORY

No Drama on Starbucks 2018 Holiday Cups

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Yes it’s that time. It’s the most wonderful time of the year just like Andy Williams states it on his iconic Christmas song. There is no other holiday that makes me feel so happy and full of spirit like Christmas. The atmosphere, the love, the present, and the…designs are what …

new york branding sports graphic design company

Yes it’s that time. It’s the most wonderful time of the year just like Andy Williams states it on his iconic Christmas song. There is no other holiday that makes me feel so happy and full of spirit like Christmas. The atmosphere, the love, the present, and the…designs are what attracts me the most. Of course, one of the most anticipated designs might be Starbucks cup. As most of you might have already seen, each year we write a small review on these cups and this year is no exception.

SInce 1997, the biggest coffee chain company in the world has been releasing seasonal holidays cups. Each year they introduced a special design that either make the customer love it or repudiate it. Throughout the past years Starbucks has been the center of attention when it comes to Christmas packaging; Either the design is too simple or people don’t agree with the message, it seems like Starbucks can’t get to fully satisfy their customers. This year’s Starbucks decided to play it safe and people seem to not have a problem with the design.

For 2018 they released a simple and subtle design composed of 4 different illustrations. To avoid the drama they based their choices on the company coffee heritage and holiday themes. With a retro flair the designs are composed on Christmas and coffee icons and the four cups are titled, The Striped, Espresso Houndstooth, Flora, and Stargyle.

See below the designs and let us know if you like this years campaign.

new york branding sports graphic design company

new york branding sports graphic design company

new york branding sports graphic design company

new york branding sports graphic design company

new york branding sports graphic design company

All images ©Starbucks