December 31, 2018

POSTED BY

Jesus Ortega

CATEGORY

The National…Downplayed…Logo for Arts

new york branding sports graphic design agency

It’s only right if I end the year by talking about branding. Todays turn to have their logo critiqued is, the National Endowment for the Arts (NEA), and let me tell you, they did not end the year on the right foot. They recently published their new branding and since …

new york branding sports graphic design agency

It’s only right if I end the year by talking about branding. Todays turn to have their logo critiqued is, the National Endowment for the Arts (NEA), and let me tell you, they did not end the year on the right foot. They recently published their new branding and since then have faced a lot of criticism.

The Stand
NEA is an independent agency under the United States Federal Government that offers support and funding for projects exhibiting artistic excellence. Funded in 1965, their tractory included being awarded Tony Honors for Excellence in Theatre in 1995, as well as the Special Tony Award in 2016. The following are some of the disciplines they offer grants to: Arts education, dance, design, folk and traditional arts, literature, museums, music, musical theater, and opera.

new york branding sports graphic design agency

The Design
NEA updated their logo into a typographic composition. They got rid of the triangles and the words artworks which was really misleading being that it did not match the brands’ name National Endowment for the Arts. The typographic arrangement is supported by red white and blue stripes that lead to the website arts.gov.

My Take
A came across this logo a few years ago while doing clients newsletters and they had asked us to include the “Arts logo.” At first, it was confusing because the “Arts logo” really meant the National Endowment of the Arts. The landing page of NEA is actually called arts.gov with nothing mentioning NEA. Having said this, it was foreseen to have their logo updated due to confusion but gosh they did a terrible job. The typography was not only poorly selected but also badly arrange. From a bad variation of the upper/lower case to a tight tracking, this composition generates weird spaces and is not pleasant to look at.

I personally did not hate the triangles from the old emblem and feel they could’ve used some of the triangle elements to update their logo. The emblem doesn’t transmit what they represent and the ideals they stand for. It is not artistic and it is a missed opportunity for them being that they are one of the few agencies that have the fortune to receive great contributions from the creative industries. With great support its only right you can take advantage of it and come up with a great logo.

new york branding sports graphic design agency

new york branding sports graphic design agency