Budweiser updates its vintage ads
Celebrating this year’s International Women’s Day, Budweiser felt the responsibility of updating some of their 1950s and 1960s ads, where women were portrayed not as Bud’s consumer but as a character that serves Bud to her husband. This campaign was a collaboration with the movement #SeeHer endorsed by the Association …
Celebrating this year’s International Women’s Day, Budweiser felt the responsibility of updating some of their 1950s and 1960s ads, where women were portrayed not as Bud’s consumer but as a character that serves Bud to her husband.
This campaign was a collaboration with the movement #SeeHer endorsed by the Association of National Advertisers as an effort to showcase women in more balanced and empowered role. The updated advertising show women enjoying Budweiser by themselves or in an equal position to men. The idea behind it was to depict women in realistic contemporary roles.
Monica Rustgi, marketing vice president for Budweiser, stated that it was the brand’s responsibility to update the role of women in their old ads, and she affirmed that the brand will continue to heavily work with #SeeHer to make sure women get a more empowered representation across media.
You can take a look at the campaign here:
