July 25, 2019

POSTED BY

Rafael Esquer

CATEGORY

The Legend Behind the Badge: A.S. Roma

new york branding sports graphic design agency

A.S. Roman is perhaps the only football badge to feature babies suckling on a she-wolf, yet, the distinctive badge for the Associazione Sportiva Roma often makes the list, among online polls and publications, as one of the most beautiful badges in the world. It’s not surprise since this design beautifully …

new york branding sports graphic design agency

A.S. Roman is perhaps the only football badge to feature babies suckling on a she-wolf, yet, the distinctive badge for the Associazione Sportiva Roma often makes the list, among online polls and publications, as one of the most beautiful badges in the world. It’s not surprise since this design beautifully balances aesthetics, memorability, and symbolism.

The central image portrays a she-wolf breast-feeding two infants – the well-known myth of the founding of Rome. In the myth, the twin brothers Romulus and Remus are thrown into the Tiber River by their greedy uncle Amulius. The she-wolf saves the twins and looks after them. As adults, the brothers end up killing their uncle before falling-out themselves. Romulus kills Remus and is made king of the new city of Roma named in his honor.

A.S. Roma was founded on July 22, 1927 when three Roman teams Fortitudo-Pro Roma, Romano, and Alba merged to create one powerful team that could compete the northern giants. The new club took the already existing logo of the Fortitude-Pro Roma club.

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Throughout its almost one hundred year history, the badge has been modified more than nine times. However, the she-wolf image has been featured in most of them, thus the popular nickname for the club, “i lupi” (“the wolves”).

The two main colors were taken from the Roman flag. The golden yellow represents the gods, and the red-brown the emperors. The she-wolf, a quintessential symbol of the city of Rome, superimposed over the golden and red-brown colors of the Roman flag, and the year of 1927, the club’s birthdate, are all contained in a classic medieval crest shape to form one of the most celebrated badges in football. Staying true to their roots, ROMA 1927 is set in Trajan Pro designed in 1989 by Carol Twombly, a serif typeface based on the letterforms found at the base of Trajan’s Column from which the typeface takes its name.

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The image of the she-wolf suckling Romulus and Remus is a symbol of Rome since ancient times and one of the most recognizable icons of ancient mythology