August 16, 2019

POSTED BY

Jesus Ortega

CATEGORY

The Cool Proposed New Look of Crocs

new york branding sports graphic design agency

Usually, fan-made conceptual redesigns tend to go unnoticed. Well, that happens in most cases but recently there has been a famous brand circulating around and mostly due to their rebrand. Throughout the past weeks, I have seen a rebranded Crocs logo appearing in design blogs and pages. I had initially …

new york branding sports graphic design agency

Usually, fan-made conceptual redesigns tend to go unnoticed. Well, that happens in most cases but recently there has been a famous brand circulating around and mostly due to their rebrand. Throughout the past weeks, I have seen a rebranded Crocs logo appearing in design blogs and pages. I had initially thought the company adopted a new image but then found out that it was a concept rebrand made by Young Gun 8 Stephen Kelleher.

Obviously, there’s no need to introduce to you this footwear brand that has polarized their respective industry. Aesthetically they taught us that the term less is more works well in footwear when they released their innovated clogs. NY based Stephen Kelleher became fascinated with how cool and comfortable Crocs feel; such curiosity led him to a cool concept. He began researching the brand and especially the interviews of CEO Andrew Rees. Through his research, he noticed how Crocs need a rebrand. Although Crocs has a friendly and fun brand voice, the brand evokes a childishness feel which Kelleher wanted to shift from. That is why he redesign the brand to target a broader audience with a cool lifestyle logo, yet keeping the same brand voice.

With this creative freedom, he created a logo inspired by the crocodile of the previous logo along with the signature clog footwear. Combining these two he created a friendly logo that looks like the previously mentioned elements. He went as far as to making a subtle change to the wordmark. With green as their main color, this refreshing concept has had a positive reception among the design community. His concept resembles the signature footwear in a way that transmits a warming and comfortable feeling. Not only is it appealing to kids but also adults. I would defiantly advocate having this be the new look of Crocs. I really hope Crocs takes a look at this design and is open to working with the creative Stephen Kelleher.

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

All images ©Stephen Kelleher / The One Club