August 21, 2019

POSTED BY

Jesus Ortega

CATEGORY

A New Crest in the Downfall of Palermo

new york branding sports graphic design agency

This summer in the midst of enjoying the International tournaments, and seeing the football transfers taking place, we also found out that an iconic club in Italy would be disappearing. This shocking news involves Unione Sportiva Città di Palermo, simply known as Palermo. Due to the club experiencing financial uncontrol, they …

new york branding sports graphic design agency

This summer in the midst of enjoying the International tournaments, and seeing the football transfers taking place, we also found out that an iconic club in Italy would be disappearing. This shocking news involves Unione Sportiva Città di Palermo, simply known as Palermo. Due to the club experiencing financial uncontrol, they have been sanctioned by the Italian federation. Such sanctions signified Palermo relegation to Serie D which is Italy fourth tier of football. They were also banned from using their name and brand identity- the famous pink and black shield with the eagle stamped in the center. These past weeks with a new name, S.S.D. Palermo has revealed their new identity.

After trying to submit their application to continue playing in the Serie B, Palermo was sanctioned once again and this time due to incorrectly submitting the application for the 2019–20 Serie B season. Palermo failed to provide a valid insurance policy for the new year. Being banned from everything under the previous identity led to the creation of a new phoenix club named S.S.D. Palermo. Through the entrepreneur duo Dario Mirri and Tony DiPiazza, the new Palermo club is keen to flip the pages and bring a bright future to the fans.

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The first change the club underwent was the obligated new identity. The Palermo based creative agency Gomez and Mortisia led by Danilo Li Muli was in charge of creating the new identity. The new crest preserves the traditional elements from the previous crest which are the eagle and the pink black and gold color palette. Using a stylized P as the base design they fused the eagle with the letter. The letter P uses the negative space to create the eagle with three diagonal stripes representing the wings. This modern and minimal take was described by Li Muli as a bridge between the past and future of the club.

“It is a logo that wants to create a bridge between past and future, linked to the initial form and glorious history of Palermo, but in a simple and stylized way, to return it to fly. Roots and wings, in fact. The basic concept is precisely the union between elements such as the P of Palermo, the eagle and the very simple, clean and contemporary lettering.”

The new crest was recently applied to the jerseys which are now sponsored by Italian sportswear brand Kappa. Palermo has revealed six jersey concepts where they ask their fans to vote for which jersey they should use for this upcoming season.

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency

new york branding sports graphic design agency
S.S.D Palermo Jersey Sponsor- Kappa
new york branding sports graphic design agency
Jersey Poll

All images © Gomez and Mortisia / S.S.D Palermo