April 3, 2020

POSTED BY

Cecilia Walker

CATEGORY

The Title Openers for Netflix’s Narcos Series

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Let’s talk about the opening titles for the Narcos series on Netflix produced by Digital Kitchen. It is such a sad story of how these horrible crimes and injustices are continuing in these countries affected by the drug trade. Even more so, the opening titles for Narcos highlights these injustices …

new york branding sports graphic design agency

Let’s talk about the opening titles for the Narcos series on Netflix produced by Digital Kitchen. It is such a sad story of how these horrible crimes and injustices are continuing in these countries affected by the drug trade. Even more so, the opening titles for Narcos highlights these injustices by creating hype surrounding the episode viewers would watch. I won’t lie, I really enjoyed the artistic direction behind the opening titles for Narcos. All of the titles in the series revolve around the same themes even though each title has subtle differences regarding each separate story.

The themes for the Narcos series opening titles reflect drugs, money, death, and destruction. The imagery and graphics give each title opener a sense of nostalgia, with the camera flares, old video recorder effects, and saturated color scheme to provide the viewers with a timeline the events occurred in. The graphics also display newspaper articles overlaid on images with a parallax effect giving them a little movement, as well as images and video footage of the individual responsible for the death and destruction. Maps are overlaid in the background with images of weapons and money possibly displaying routes drugs traveled to reach the consumers. Images and video of the drugs and their ingredients help to reinforce the theme of the story, while live footage showing deceased bodies display the horrible realities of death. It is a horrifying fact that this cruelty still continues today.

The music played in the title openers creates a beautiful juxtaposition with the imagery. According to the songwriter, Rodrigo Amarante, “his inspiration came from Escobar’s mother and he wrote a song that was romantic and generous with a narcissistic point of view.” The song is soft and sultry and provides a sensual feeling, almost of comfort, while the imagery displays power, death, and destruction. This combination for the title openers really makes the work stand out because it’s unexpected; you hear the song and you like the song and can go with the flow but you’re watching the horrific footage and imagery with the song. It’s that tension that I enjoy in the work that really captivates and stands out.

Overall, the title openers served the purpose to give viewers a preview of what to expect in each series of the show. You can watch the title openers below to view the horrible beauty in it.

©Digital Kitchen and Netflix