September 2, 2020

POSTED BY

Sirui Liao

CATEGORY

Japan Expo 2025 Logo Review!

Japan Expo 2025 Logo Osaka, Kansai, Japan, after declaring the opportunity of hosting the World Expo in 2025, had released the logo identity. This logo was selected among over 5900 competing visual identities, yet, the Internet was shocked by this playful and unique logo. the top 5 logos of Expo …

Japan Expo 2025 Logo

Osaka, Kansai, Japan, after declaring the opportunity of hosting the World Expo in 2025, had released the logo identity. This logo was selected among over 5900 competing visual identities, yet, the Internet was shocked by this playful and unique logo.

the top 5 logos of Expo 2025

This logo was designed by Team Inari. According to them, this logo was a continuation of the World Expo logo design in 1970. This logo stands for liveness, rhyme, and movement. The primary graphic of the 2025 logo shaped like multiple cells stands for the possibility of every living individual.

Japan Expo 1970 Logo

Some people think that this logo has a unique sense of unbalance, which reflects the playful attribute of Osaka, Kansai. However, some people think this logo looks too much like a monster or a snack brand with its bold red color and five blue eyes. Therefore they try to adapt the logo to various scenes.

 

After mentioning the World Expo 1970, we have to take a look at the Tower of the Sun, created by Taro Okamoto as the symbol of the Expo ’70. The oddness yet playful feature of this tower is also in the spirit of the logo of Expo 2025. What do you think?

the Tower of the Sun, created by Taro Okamoto