October 5, 2020

POSTED BY

Sirui Liao

CATEGORY

Film Festival Identity design: the 35th Hundred Flowers Award & the 39th Hong Kong Film Awards

the 35th Hundred Flowers award’s visual identity   This year, the 35th China Golden Rooster and Hundred Flowers film festival (I know the name is a bit too long) is hosted by HeNan providence, Zhengzhou city. Just as last year, the Hundred Flowers award’s visual identity is designed by the …

the 35th Hundred Flowers award’s visual identity

 

This year, the 35th China Golden Rooster and Hundred Flowers film festival (I know the name is a bit too long) is hosted by HeNan providence, Zhengzhou city. Just as last year, the Hundred Flowers award’s visual identity is designed by the international operating Dutch design agency Lava Design.

 

the 35th Hundred Flowers award’s visual identity

 

the 35th Hundred Flowers award’s visual identity

 

This year, the logo was inspired by the imprint of a famous, 3,500 years old bronze antique (Du Ling Fang Ding) discovered in Zhengzhou city. The pattern is the eye of a mysterious ancient Chiese creature. It also represents the eyes and attention of the audiences, the judges, and the directors. The designer integrated the Hundred Flower Goodness statue with the special imprint of the antique and the city’s name.

 

the 35th Hundred Flowers award’s main visual poster
the 34th vs. the 35th Hundred Flowers award’s visual identity

 

The 39th Hong Kong Film Awards

 

The 39th Hong Kong Film Awards

 

Maison Margiela logo

 

The 39th Hong Kong Film Awards, different from the previous identity, was formed with 39 spotlights. (remind me of the iconic Maison Margiela logo) The main visual poster was an open call for everyone. This year, the judges selected the following three winning posters.

 

First place: Michelle Angela Japson

 

second place: ???

 

Third place: ???

Image source see water markers.