October 19, 2020

POSTED BY

Sirui Liao

CATEGORY

Design in Taiwan:Taiwan Deisgn Expo’20 in Hsinchu

Taiwan Design Expo’20   Taiwan Design Expo this year came to Hsinchu city. Due to the covid influence, this year, the design stands are no longer trapped inside exhibition buildings but spread out into the streets. This time Taiwan design expo invited Oval Graphic studio to design their visual identity in …

Taiwan Design Expo’20

 

Taiwan Design Expo this year came to Hsinchu city. Due to the covid influence, this year, the design stands are no longer trapped inside exhibition buildings but spread out into the streets. This time Taiwan design expo invited Oval Graphic studio to design their visual identity in order to promote the design expo as well as the city itself.

Taiwan Design Expo’20 identity concepts
Taiwan Design Expo’20 identity concepts
Taiwan Design Expo’20 identity variations
Taiwan Design Expo’20
Taiwan Design Expo’20
Taiwan Design Expo’20

 

Designer Ye imagined himself as a visitor just arrived at Hsinchu city, symbolized the idea of wind(human influence), wifi(technology), and bamboo(Hsinchu city). The wind shape stands for expanding influence. Combined with the motion, it transformed into a Hsinchu mascot.These different symbols and elements made the whole project natural to elaborate on different usage. The main visual could exist in various formats. In this special time, they decided to use face macks as the event invitation. A unique facemask would be given out wrapped inside an invitation card.

Taiwan Design Expo’20 face mask invitation
Taiwan Design Expo’20 face mask invitation
Taiwan Design Expo’20 gift pack
Taiwan Design Expo’20 guide
Taiwan Design Expo’20 guide
Taiwan Design Expo’20 guide
Taiwan Design Expo’20 guide
Taiwan Design Expo’20
Taiwan Design Expo’20 design stands