October 28, 2020

POSTED BY

Rafael Esquer

CATEGORY

Why Is Time Magazine Replacing Its Logo for the First Time Ever?

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Illustration by Shepard Fairey for TIME Tomorrow Friday an unprecedented issue of Time Magazine hits the newsstands. In a bold and patriotic move, the legendary publication replaces its logo on the cover for the first time in almost 100 years. The giant letters at the top of the cover will …

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Illustration by Shepard Fairey for TIME

Tomorrow Friday an unprecedented issue of Time Magazine hits the newsstands. In a bold and patriotic move, the legendary publication replaces its logo on the cover for the first time in almost 100 years. The giant letters at the top of the cover will read “VOTE.” This daring change is another effort to urge US citizens to vote in the upcoming presidential election which is probably the most important of our lifetime.

Time’s editor in chief, Edward Felsenthal, wrote a piece addressing the decision, “To mark this historic moment, arguably as consequential a decision as any of us has ever made at the ballot box, we have for the first time in our nearly 100-year history replaced our logo on the cover of our U.S. edition with the imperative for all of us to exercise the right to vote.” The Time edition will also include a guide on hot to vote safely.

The cover illustration was created by street artist Shepard Fairey, who is mostly known for creating the Hope poster featuring Barack Obama during the 2008 presidential campaign. It features a striking image of an Asian woman’s face half-covered with a bandanna capturing this moment when the Covid-19 pandemic has killed over 225,000 American and infected millions. Looking closely at the bandanna’s imagery, there is a ballot and a voting machine taking center stage.

With five more days to go before election day, more than 70 million Americans have already cast their ballots to date – a record number!

In one of the most challenging years in the last few decades, we now have an opportunity to change the course of history. It’s up to us to save the United States from the catastrophic consequences of choosing the wrong president. If you haven’t voted, please do it now. Vote! Vote! Vote!

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HOPE poster, President Barack Obama presidential campaign 2008. Illustration by Shepard Fairey