November 10, 2020

POSTED BY

Sirui Liao

CATEGORY

Chinese Film Poster Design: Huang Hai

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Poster for Shadow, Yin and Yang Poster for Shadow, Black and white In 2018, designer Huang hai worked with director Yimou Zhang created the two legendary film posters for Zhang’s new film Shadow. In an interview, Huang mentioned that this project lasted half a year to get the best result. …

Poster for Shadow, Yin and Yang
Poster for Shadow, Black and white

In 2018, designer Huang hai worked with director Yimou Zhang created the two legendary film posters for Zhang’s new film Shadow. In an interview, Huang mentioned that this project lasted half a year to get the best result. These two posters were named with Yinyang and Black white, which truly reflects the idea of shadow.

Recently, Huang and Zhang worked together again for Zhang’s new film, One Second. However, this time, instead of spending half of a year deciding on the best two, they released nine posters together. Zhang says the film One Second is a love letter he wrote to the film industry and his youth’s memory. Film, the carrier of the most impactful memory about movies in the 60s of China, was chosen to be the poster’s main visual element. It is a tribute to the movie industry, also a farewell to the film generations.

 

One Second
One Second
One Second
One Second
One Second
One Second
One Second
One Second
One Second