November 12, 2020

POSTED BY

Anabelle Accetta-Beman

CATEGORY

Vans x MoMA Collaboration

The Museum of Modern Art doesn’t collaborate very often, so you can imagine my surprise when I was walking in the mall and passed by a giant sign that said “Vans and MoMA Collaboration!” In fact, I was so surprised that I stopped and took a picture so that I’d …

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The Museum of Modern Art doesn’t collaborate very often, so you can imagine my surprise when I was walking in the mall and passed by a giant sign that said “Vans and MoMA Collaboration!” In fact, I was so surprised that I stopped and took a picture so that I’d remember to look into it later, and I’m glad I did.

Vans and MoMA have come together to create two collections of shoes and apparel that “[celebrate] artists that inspire creative expression and individuality.” With each pair of shoes, they effortlessly blend the iconic Vans sneaker with a beautiful art print. They premiered their first line of shoes and clothing on September 30 this year, their second line dropping just recently on Wednesday, November 11. These collections include classic Vans sneakers of course, as well as t-shirts, pullover hoodies, string bags, backpacks, hats, and even toddler shoes.

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From the iconic The Persistence of Memory by Salvador Dalí to Vasily Kandinsky’s Orange, all of the apparel in their collaboration features artwork from the MoMA’s collection. In addition to Dalí and Kandinsky in their first line, Claude Monet’s Water Lilies was also featured. Some works from their second round of shoes include Faith Ringgold’s Woman Free Yourself and Freedom Woman Now, Edvard Munch’s The Scream, Jackson Pollock’s One: Number 31, and an untitled piece by Lybov Popova.

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Each pair of shoes came out so elegantly, it’s like they’re a work of art in themselves—-it’s a wonder why Vans and MoMA haven’t already collaborated before. As I sit here and add Kandinsky’s Orange Vans to the top of my Christmas list, I look forward to any future collaborations that they may have.

If you’re interested, you can access Vans’s online shop here or MoMA’s here.

new york branding sports graphic design company

new york branding sports graphic design company

new york branding sports graphic design company

All Images © 2020 Vans and The Museum of Modern Art