December 21, 2020

POSTED BY

Jose Fresan

CATEGORY

The Graphic Beauty of “Be Here Now”

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Ram Dass, born Richard Alpert, was an American spiritual teacher, psychologist, and author, whose experimentation with psychedelics and his personal experience in India led him into a spiritual path of learning and teaching, which eventually turned him into one of the most prominent American spiritual figures of the century. His …

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Ram Dass, born Richard Alpert, was an American spiritual teacher, psychologist, and author, whose experimentation with psychedelics and his personal experience in India led him into a spiritual path of learning and teaching, which eventually turned him into one of the most prominent American spiritual figures of the century. His book Be Here Now, captures some of his most important learning and teachings.

Be Here Now was firstly published as a pamphlet form by the Lama Foundation, then published as a book in 1971. It encompasses a little Ram Dass biography, a manual to starting a spiritual path and a list of recommended readings. However, the main part of the book, From Bindu to Ojas, is a free-form collection of metaphysical, spiritual, and religious aphorisms, accompanied by some wonderful illustrations. These illustrations were created by the Lama community residents, who also helped editing the book.

The illustration featured in the book, translate and accompany Ram Dass’ teachings perfectly. Their groovy vibe is a direct translation from the combination of the times and the classic Buddhist art. Together with creative typographic arrangements, they make of Be Here Now a graphic experience.

Visit the Ram Dass Foundation website where you can find more about Be Here Now and other great Ram Dass publications and podcast.

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