February 19, 2021

POSTED BY

Sirui Liao

CATEGORY

McDonald’s Package Makeover! By Pearlfisher

new york branding sports graphic design studio

Using the visuality to speak for each burger! Design company Pearlfisher designed a new packaging system for McDonald’s. For a fast-food chain, the burger, fries, and beverage package is the most efficient and straightforward way to communicate with their customers. This time, the package makeover took a more graphic approach …

Using the visuality to speak for each burger! Design company Pearlfisher designed a new packaging system for McDonald’s.

For a fast-food chain, the burger, fries, and beverage package is the most efficient and straightforward way to communicate with their customers. This time, the package makeover took a more graphic approach and added lightness and playfulness to the old McDonald’s visuals.

From the package, one can already tell what is inside the burger. So instead of a package design makeover, it is more of a menu visualization. You can read more about it here, and I am going to grab some nuggets.