March 4, 2021

POSTED BY

Sirui Liao

CATEGORY

Behind the design: The New Yamato Group branding by Kenya Hara

new york branding sports graphic design company

Yamato Group   I believe most of the time, when looking at a logo, you must have thought that the logo looks so simple or that brand update is basically the same as the old one. However, when it comes to branding development or branding update, every single detail has …

new york branding sports graphic design company
Yamato Group

 

I believe most of the time, when looking at a logo, you must have thought that the logo looks so simple or that brand update is basically the same as the old one. However, when it comes to branding development or branding update, every single detail has been polished and explored countless times by the design group. Designers might spend endless nights just to figure out one right diagonal. The recent branding update of Yamato Group led by Muji’s art director Kenya Hara had presented all of their design processes. It might look simple. But after hundreds of trials, this is the one that works.

new york branding sports graphic design company
Yamato Group
new york branding sports graphic design company
Yamato Group
new york branding sports graphic design company
Yamato Group
new york branding sports graphic design company
Yamato Group
new york branding sports graphic design company
Yamato Group

Yamato Group is a big corporation including transportation, financing, system development, and automobile manufacturing. The studio led by Kenya Hara took the job to update the logo and the identity system. Hara studio tried different posture of the two cats, the detail of the cats’ eats, eyes, and tails. Even the frame had been altered hundreds of times. Truly as how they say on their website, that this branding had explored all possible alternatives. This is the reason why a simple logo takes us so much time.

new york branding sports graphic design company
Yamato Group
new york branding sports graphic design company
Yamato Group
new york branding sports graphic design company
Yamato Group
new york branding sports graphic design company
Yamato Group
new york branding sports graphic design company
Yamato Group
new york branding sports graphic design company
Yamato Group
new york branding sports graphic design company
Yamato Group