April 28, 2021

POSTED BY

Anabelle Accetta-Beman

CATEGORY

Updates to Buzzfeed’s ‘Tasty’ Mobile App

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Buzzfeed’s ‘Tasty’ is one of the world’s largest food networks, having a popular Instagram, Facebook, website, and mobile app. It’s known not only for its wide variety of recipes, including vegetarian and vegan options, but also for its cultural inclusivity. Perhaps just as famous as its recipes, Tasty has a …

new york branding sports graphic design company

Buzzfeed’s ‘Tasty’ is one of the world’s largest food networks, having a popular Instagram, Facebook, website, and mobile app. It’s known not only for its wide variety of recipes, including vegetarian and vegan options, but also for its cultural inclusivity.

Perhaps just as famous as its recipes, Tasty has a clean, sleek, modern aesthetic. Each of their videos has a very high production value, with fun editing or sometimes narration if there is a guest chef. Additionally, almost all of Tasty’s videos are square, meant to perfectly fit an Instagram post. I personally use Tasty’s app the most, which is how I saw the subtle but indeed noticeable GUI changes that recently occurred:

The layout itself is the same, but Tasty changed its accent color from blue to pink, affecting both text and certain icons. Above, you can see a side-by-side comparison of the update in light mode and dark mode. In dark mode, the pink is a pastel salmon shade to contrast the black nicely, while in light mode, it’s more of a magenta.

To continue, the next images are screenshots from Tasty’s loading screen when you open the app, again comparing the light mode version to the dark mode. These little donut animations are made to look like bites are being taken out of them, and while they used to be pink, they are now blue.

These might seem like minor changes, but for a network that is so aesthetically-driven, it makes sense for them to shake it up a bit every once and a while, even if it’s just color adjustments.

All Images © 2021 Buzzfeed Tasty