June 2, 2021

POSTED BY

Jesus Ortega

CATEGORY

Introducing the Updated 2021 UEFA Champions League Branding

new york branding sports graphic design firm

After all the moments of uncertainty in the football community, we finally received some good news. There will be Champions League this year! The best football competition will be happening shortly after the Super League decided to pull back from their terrible idea of monopolizing a tournament. The 2021 UEFA …

new york branding sports graphic design firm

After all the moments of uncertainty in the football community, we finally received some good news. There will be Champions League this year! The best football competition will be happening shortly after the Super League decided to pull back from their terrible idea of monopolizing a tournament. The 2021 UEFA Champions League will introduce an updated logo that makes the branding more cohesive with their relative European competitions.

The UEFA Champions League will see their fifth logo change in nearly three decades. Although the change is quite discreet it does reflect a more pleasing visual composition of the brand. The new branding respects the history and elements of the brand. The most noticeable change comes in the typeface. ‘UEFA’ was made bolder with a more rounded font. Champions league changed their typeface ITC Novarese Pro Bold into a sturdy Sans with sharp edges. The word ‘league’ was slightly enlarged. Overall the visual hierarchy changes, giving each element a pleasant visual flow. 

The change is visually connected with the other two European competitions like Europa and Conference League. Great change overall.

new york branding sports graphic design firm

new york branding sports graphic design firm

new york branding sports graphic design firm

new york branding sports graphic design firm

new york branding sports graphic design firm