June 9, 2021

POSTED BY

Rafael Esquer

CATEGORY

The Fusion Series – Football by Craig Black

new york branding sports graphic design company

As a soccer fan, I’m always looking for innovative design in the field. Today, I’m sharing the work created by Scottish graphic designer Craig Black. The inspiration came when Scotland qualified for their first major football tournament in over 20 years and the excitement about the Euro 2020 Championship. Then, …

new york branding sports graphic design company

As a soccer fan, I’m always looking for innovative design in the field. Today, I’m sharing the work created by Scottish graphic designer Craig Black. The inspiration came when Scotland qualified for their first major football tournament in over 20 years and the excitement about the Euro 2020 Championship. Then, The Fusion Series – Football was born!

The idea was simple yet clever and the execution flawless. For the Fusion Series, the designer used a soccer ball as his canvas, and he simply poured acrylic fusion paint on 9 balls; each ball representing a country qualified to compete in the Euro 2020 Tournament. His color palette was dictated by the brand colors of the countries’ football kits. The result is a real piece of art that has attracted art collectors and soccer fans from all over the world.

new york branding sports graphic design company
new york branding sports graphic design company

Look at his process and the impressive results. It might inspire your next creative project. To see the entire project visit the designer’s website or follow his work on Instagram.

new york branding sports graphic design company
new york branding sports graphic design company

Image credits:
Videography / Photography (Finals): Garth Ivan
Photography (Process): Ryan Johnston

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